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Watch Brands Confront a Risky Business: The Secondhand Market

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About four years ago, Maximilian Büsser, founder of the boutique watch brand MB&F, bought his wife a 1970s Rolex Air-King for $2,500 on the website Chrono24. When it arrived, he was dismayed (though perhaps not shocked) to learn that he'd been conned ... Brought to you by

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